Resources
Guides and tools for Google Ads.
Practical checklists and guides to prepare, publish and check campaigns, with official sources where they matter.
Guides
Written to be used.
Checks before going live
Google Ads launch checklist: what to check before publishing
A practical checklist to verify account, settings, ads, final URLs, conversions and approval before a Search or Performance Max campaign goes live.
Read the guideTeams and multi-location
Google Ads for multiple locations: when to separate contexts
Several locations or brands in one company: when a location deserves its own campaigns, materials and approvals, and when a shared structure is enough.
Read the guideAgency workflow
Google Ads QA in agencies: roles, approvals and handoffs
How to organise checks before going live as clients grow: who prepares, who verifies, who approves, what a handoff contains and how decisions are recorded.
Read the guideSearch and Performance Max
Search vs Performance Max: what to prepare before going live
Search and Performance Max need different materials and checks. What each campaign type needs before going live, and what to verify in both.
Read the guide